If you are not new in the field of digital marketing, you must definitely be aware of the fact that this area is gradually becoming all-encompassing. It comprises of numerous sectors like SEO, social media, and analytics, to name a few. The digital marketing trends are gradually evolving and it is becoming daunting for us to determine the areas that need more attention.

Since the complete focus of almost every business owner is on growth and revenue, they leave no stone unturned in converting leads to customers and increasing traffic to their website. If you are willing to have an edge in 2017, staying updated about the latest digital marketing trends is a cool move.

Digital Marketing Trends

Checkout The Latest Digital Marketing Trends For 2017 And After

In-Store Marketing
This year the relationship between online and physical sales techniques will become narrower and in-store marketing will gain popularity. With advancement in technology, consumers are becoming smartphone savvy. They prefer using their device in-store and receive mobile alerts according to their location. Business owners need to optimise their mobile strategy so that they can easily attract more customers using digital techniques.

Live Video
Customers are nowadays showing more interest in connecting with brands that interest them and follow their stories. According to a study recently conducted, more than 50% of online traffic is through online videos with video sharing and video content creation becoming quite common. Since live video broadcasting is expected to enhance, it’s the perfect time business owners make the most out of it.

Social Content Getting Expired
Expiring content has become the latest trend in the field of social media. Avoiding them will not only help your brand and business to get rid of all those noise and clutter but also get the attention of target audience. You don’t have to spend huge capital anymore. Give your customers a platform where they can view and read some content for a limited period of time, after which it will disappear.

Wearable Mobile Devices
Currently, there are more tech-devices in the world as compared to the number of people. So, business owners need to understand that smartphone marketing is more vital than they think. With the wearable market estimated to cross the three billion mark, wearable mobile devices have become one of the latest Digital Marketing Trends for 2017. Business owners need to upgrade their websites and develop a platform that is suitable for a majority of the wearable users.

Interactive Content
Digital marketing experts believe that interactive digital content will soon start ruling the industry. In today’s digital landscape, keeping your potential customers engaged is all that matters. As a marketer, your focus should not only be on creating content which they can enjoy but also act upon it. This is exactly why opting for interactive content is a wise move.

Now that you are aware of the latest digital marketing trends, it’s time you start following these and give your business and brand the boost they deserve!

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