Google DoubleClick vs. Google AdWords for Online Advertising – Which is Better?

In the Digital Advertising and Marketing realm, everyone is well acquainted with Google AdWords. However, a term lesser known and less frequently used is ‘Google DoubleClick.’ The latter is, but, a common tongue amongst PPC strategists. It is a real-time marketplace, which plays a role in purchasing and selling advertising. It has partnered with Google…

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