Are Likes, Comments, Follows and Shares really important to keep a social media page alive?

Too much into mainstream promoting tactics, we often ignore the ‘social’ part of social media. However, the channel has come of age. The huge number of likes and fan followings are no longer the indicators of how your communications and promoting strategies are working.

A run-of-the-mill large fan base, and a conventional surge of comments, shares, and likes do not define an increment in sales. In fact, such a ‘seemingly active profile’ may not win you loyalty at all, let alone a fat wallet.

The success story of social media marketing in 2015 is based on how well you have understood your audience and their way of using the various platforms. Here’s what’s currently typical of India:

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Apparently, there has been a significant Internet penetration in the country. This also hints toward the increasing popularity of social media platforms in the country. Here’s the scenario of how the platforms are performing in India:

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Yes, Facebook is still the most popular social network with 1,415 million active user accounts in the country. Astonishingly, about 3 million video views happen each day on the platform.

Other than that, people are also increasingly engaging in platforms like Whatsapp, Twitter and Instagram. Did you know that about 30 million messages are sent over Whatsapp, over 755 million tweets sent over Twitter, and over 70 million photos uploaded via Instagram?

However, when you narrow down the statistics to ‘active participation that profit business,’ you will be disappointed big time. This silently means that being conventional will not work for your business anymore. So, how do you engage your audience in the most unconventional ways? Here are some tips:

  1. Declare a video contest:
  2. If you want your product to be promoted, there’s nothing like a video contest. Let your audience create ads and commercials for your merchandise. Reward them with something grand. You will not only have a promoting material without hiring experts, but also grab your audience attention easily.

    Let people vote for the submitted videos. This is a way of creating viral material. The winners will surely share their submission with family and friends, bringing in some more social media engagement.

  3. Share the experiences of your customers:
  4. Twitter is the best medium for this. Create a hashtag for your product or service and ask your customers to share their stories. Select a winner and ask him to personally promote your merchandise. Share it on YouTube!

    Nothing makes a customer happier than a little praising. Of course, narrating a story in 140 characters is not an easy task. However, it is a huge source of entertainment with the results usually funny and witty. And when there’s entertainment, there obviously is engagement.

  5. Seek ideas from your customers:
  6. There’s a newer version of your product coming up and you need a fresh label for it. Why not ask your customers to arrange for the content? Suggestions in India largely come for free. People love to advise you and share opinions.

    One active response in such cases is worth a hundred like. So, ditch silent shares and go for some active audience engagement instead.

  7. Ask trivia questions:
  8. You don’t always have to hold contests and offer prizes. Keep it simple – ask trivia queries. This will also be an element of fun. Puzzle your audience with an intriguing question. Make them curious, so that they end up participating for the sake of your brand.

    For instance, ask them which your best selling product is. Bonus? The answers will also help you get an insight into customer preferences.

  9. Words to wind up:
  10. Building a brand from scratch is not easy. You have to invest money and adapt your business to suit your audience. And, when it comes to social media marketing, stop depending on traditional likes, shares, comments and follows.

Get real! Try these options and see how they go over. Success means you should do more of it. However, for a failure, there’s always plan B.