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How Crucial Is It To Bid On Your Brand Names For Search Ads?

There are so many advertisers who have contributed to the concept of bidding on brand terms. The idea has been a huge hit. Still and all, there are people who question the effectiveness of it. They are still in doubts about the practice and its incrementality. And, they believe that the paid ads are going […]

How To Keep Your Audience Active And Busy On Social Media

Are Likes, Comments, Follows and Shares really important to keep a social media page alive? Too much into mainstream promoting tactics, we often ignore the ‘social’ part of social media. However, the channel has come of age. The huge number of likes and fan followings are no longer the indicators of how your communications and […]

Top Trends in Mobile App Development Coming Your Way in 2015

There have been some amazing changes in the world of smartphones and tablets. Of course, the revamp has been, kind of, dynamic. It still is on. And, app developers, come 2015, you can expect some more dynamism coming your way. Did you know that applications are used more than websites? Take a look at THIS: […]

Here’s What You Should Know About the Google Logo Switcheroo

“So, it has finally happened! The Google logo has changed!” Just when the news of Sundar Pichai becoming the new CEO of the tech behemoth had gripped us tight, this new logo has arrived as another surprise (a rather huge one). Yes, this is the biggest ever update from Google in seventeen long years. So, […]

WordPress Web Design And Development Trends, 2016

2015 has brought a heap of new releases, plugins, and themes, making website creation in WordPress even more interesting. We chased responsiveness and mobile-friendliness to a huge extent. But, like every good thing comes to an end someday, this year too, is winding up. The old is gone and the fresh is coming. And, with […]

How Beneficial Is An ERP Solution For Educational Institutes?

“Our educational institutes have promptly jumped from the ‘under-the-banyan-tree’ concept to the ‘inside-the-four-walls’ one, haven’t they? Well, this is a glimpse of progress, which is still on.” However, the rapidity has been vigorous of late. Technology has engulfed us all. The simple ways of education, too, have turned intricate, and all the colleges and universities […]

Google DoubleClick vs. Google AdWords for Online Advertising – Which is Better?

In the Digital Advertising and Marketing realm, everyone is well acquainted with Google AdWords. However, a term lesser known and less frequently used is ‘Google DoubleClick.’ The latter is, but, a common tongue amongst PPC strategists. It is a real-time marketplace, which plays a role in purchasing and selling advertising. It has partnered with Google […]

Professionally Designed Website that Initiates the Success of Your Company

It’s no more an unknown fact that quality web design brings in more and more traffic to a webpage, making it come in the top list while searched by any search engine. Website that is one of the most significant parts of a business needs to look professional. With most people relying on the internet, […]

Custom CMS Website Design that Takes Your Business Ways ahead Your Expectations!

With the widely felt prospect of online marketing, almost every business has started experiencing the utmost importance of visual effects and the best way a venture can present its products and services before its potential customers is by creating an appealing website. This is the main reason why more and more business owners have started […]

The SEO Potpourri and the Human-Automation Tussle

The SEO Potpourri and the Human-Automation Tussle In the virtual, digital world in which humankind now incessantly loiters, having an impressive website is one thing, and eliciting traffic upon it is another. While you have the option of good web design for the former, you must make use of search engine optimisation for the latter. […]