Factors that Differentiates Search Ads from Display Ads
If you are an advertiser with a specific focus on the digital realm, you may have to use different ways of advertisement. Using the most suitable ad format for a campaign is crucial. Along with furnishing better results, the choice can save you a considerable amount from the total ad budget. The Primary Options in […]
Google Ads Vs. Facebook Ads – Know The Difference Before Implementing
Google ads and Facebook ads are the two prominent branches of pay-per-click marketing governing the online advertising market. Google encounters more than 8.5 billion searches daily, whereas Facebook currently has around 3.5 billion active users. Although both platforms stand opposite each other as rivals in the digital marketing industry, both Google ads and FB ads […]
What is The Importance of Keyword Research for Business?
What’s the big deal about researching keywords? Well, does your natural SEO sense tell you which keywords would be the most suitable for your business? If not, let me get you the real scoop. Without relevant and quality keywords found through effective, online keyword research, your campaigns (whether paid or organic) will be of little […]
How Crucial Is It To Bid On Your Brand Names For Search Ads?
There are so many advertisers who have contributed to the concept of bidding on brand terms. The idea has been a huge hit. Still and all, there are people who question the effectiveness of it. They are still in doubts about the practice and its incrementality. And, they believe that the paid ads are going […]
