Google has been a trusted search engine for years. People turn up every second with a range of queries to get the best search results from Google. Considering the demand, Google has tightened its grip on assessing content quality. With algorithm enhancements and new spam policies, Google has taken a stance against low-quality spam content to improve search quality. Digital marketing agencies in Kolkata are following Google’s policies to cut down on low-quality and spammy content.
Here’s a glimpse of the key changes Google implemented to handle spam and low-quality content.
Policy changes to handle spam and low-quality content:
- Improvement in rank quality:
Google has implemented algorithms to enhance its search engine’s core ranking system. These algorithms aim to prioritise the most helpful information on a website and reduce the priority of non-original content. Hence, users can get original, useful, and valuable content from Google.
- Checking content abuses:
Along with spam and poor-quality content, Google also strengthened its policy against content abuse. Google’s new policy considers expired domains spam. Many users buy expired domains and repurpose them with the intention of boosting search ranks. However, this practice will be stopped after the introduction of the new policy.
- New spam policies:
Google has also updated its spam policies. These policies will ensure that low-quality and unoriginal content does not crop up in the search bars. Google is also taking action against manipulative behaviours. These policies will allow the Google search engine to target spam content and remove it.
- Getting rid of hacked content:
These are the types of content that are placed on the site without permission. Hacked content is generally posted on the site if the security conditions are vulnerable. This content gives poor search results to users. Google’s new policy about identifying spam includes checking the hacked content of different websites. The new policy will aim to remove hacked content and increase the website’s security so that relevant search results are generated.
- Avoiding content with keyword stuffing:
According to Google’s new policy, all types of content where keyword stuffing has been initiated will be avoided in the search results. Keyword stuffing refers to the practice of filling up the website page with keywords in order to manipulate Google’s rankings. However, this is not a natural process and doesn’t generate good content. Hence, the new policy will try to fix this issue.
For Google SEO in Kolkata, Lee and Nee Softwares (Exports) Ltd is a name you can always trust. If you want your business to appear on the 1st page of Google, contact us for the best SEO services.
Related Article: Why Is Page Speed Crucial For SEO Success In 2024?
