Purushottam Bhagchandka Academic School

Industry: Education

Purushottam Bhagchandka Academic School was established in 2001 by the Lakhi Parmatma Charitable Trust with an objective to provide quality education and fostering all round development of its students.

It is an English medium co-educational school and it consists of the Pre-Primary Section (Pre Nursery, Nursery, KG), Primary Section (Class I – V) and Secondary Section (VI-X). The school offers Science and Commerce streams for classes XI, XII. The school is affiliated to the Council for Indian School Certificate Examinations.

Time Period- 12 months

March, 2022 – March, 2023

Marketing Objectives/Challenges

  • Branding, reach and visibility
  • SEO rank improvement (Organic)
  • Website traffic generation (Online Traffic)
  • Lead generation through PPC Campaigns (Google & FaceBook)
  • Social Media Optimization

Our Role

Purushottam Bhagchandka Academic School wanted us to generate quality leads from the targeted audience and to improve the ROI. So we went ahead and crafted the online campaigns of SEO, SMO and PPC. We executed Ad campaigns across all platfporms:  Google Ads, LinkedIn Ads, Facebook Ads, Instagram Ads, Youtube Ads. These campaigns were closely optimized to get the best results.  We helped them gather relevant leads which helped them increase their student admission.

We had remarketed the lost audience via different marketing platforms. We have channelised our best marketing methods to generate prospective customers via market segmentation and data analysing.

Digital Marketing Channels Used

  • SEO (Google Organic)
  • Paid Ads (Google + Facebook)
  • Creative Design & Social Media Handling (Facebook + Instagram + Twitter)
  • Content Marketing (Blogs, Quora, Third Party Articles)
  • YouTube Optimisation

Outcome

Our Digital Marketing campaign significantly increased Purushottam Bhagchandka Academic School’s brand recognition & improved SEO keyword’s ranking and online traffic and Facebook followers.

  • Ranking: 80% keywords are ranked on the 1st and 2nd page of SERPs and out of that 50% are ranked within top 5 searches.
  • Total Leads Received 3200 (Google Ads 1831, phone calls 1294, Facebook ads 1369)
  • Page Views: We received good number of views on the website in one year (Page Views: 1,42,664)
  • Click: We received 1,68,279 clicks through PPC (Google Ads 102,634 , Facebook ads 65,645)
  • Traffic: We increased good number of traffic through online campaigns (Users: 49,667)

(Time Period: March, 2022 – March, 2023)

Keyword Ranking (SEO)

Website Leads Report

Website Traffic Performance

Search Console Performance

Social Media Optimization

Social Media Creatives 

PB Academy

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“Purushottam Bhagchandka Academic School has been using the ERP system developed by Lee & Nee solutions. Our experience has been very satisfying as the ERP customised by them is very systematic and enables us to maintain school record, data and information with great accuracy. Their online fee collection module has facilitated seamless school fee collection. Their after-sales service and response from help desk is very prompt and efficient. Many software companies have developed ERP systems which are available in the market but I strongly recommend Lee & Nee solutions in terms of speed, accuracy, integrity and security.”

– Mrs. M. Andrews

Principal, PBAS

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