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Top Digital Marketing Trends of 2023 – Stay Ahead in The Race

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Digital marketing is the new face of marketing. However, unlike traditional marketing, digital marketing is evolving every day. Moreover, with the introduction of artificial intelligence, digital marketers are facing a new challenge and implementing a new strategy every day. With billions of Internet users globally, digital marketers aim to find the most innovative ways to connect with audiences through the Internet.

With interactive content, influencing marketing, video marketing and more such trends, digital marketing companies in Kolkata are helping their clients reach the maximum number of target audiences with the least expenses.

As digital marketing trends are continuously evolving, it is necessary for a good digital marketing company to embrace the trends to their fullest.

What are The Top Digital Marketing Trends of 2023?

Here’s a list of common and important digital marketing KPIs that digital marketers follow for every campaign. These KPIs are an eye-opener for digital marketers. They can evaluate the performance of the digital strategies of the campaign.

1. Introduction of Artificial Intelligence
With AI stepping into the digital marketing world, marketers can identify better marketing trends, increase marketing efforts, improve sales and revenue and acquire new clients. It has become a trend for companies to save money on AI tools, reducing human labour, time and cost. Moreover, AI can analyse the customers’ behaviour and help digital marketers frame campaigns accordingly.

2. The advent of influencer marketing
When someone you like promotes a product, you’re bound to try it. Influencer marketing is a simple process based on the same concept. Here, the businesses collaborate with individuals with large numbers of organic followers on different social media platforms. These individuals, also known as influencers, generally make review videos of products of different businesses on their social profiles and help businesses get customers. It is a cost-effective way to reach a mass segment of customers.

3. Easy marketing with voice search optimisation
Voice assistants like Google Home and Alexa have made life easier than it was before. Businesses are also repairing benefits out of the same. They use long-tailed keywords in their websites and content, which people generally use during voice searching. Moreover, digital marketers also focus on creating voice-activated ads and voice-friendly content to market products over the Internet.

4. Short video promotion
We all are aware of reels on Meta and Instagram. Reels were introduced initially as a source of funny videos. However, it turned out to be a boon for the digital marketers. Many companies are using short YouTube videos and reels for promotion nowadays. Instead of written content, watching videos is a preferable option. Hence this promotion process works wonders.

Contact Lee & Nee Softwares (Exports) Ltd for the best and trending digital marketing solutions. We have a professional and expert digital marketing team in LNSEL who can help you customise the desired strategies for your business.