Have you ever thought of appearing in a zero position in Google? Position zero means being at the top of Google, where your website appears above the rank one position. Undoubtedly, it makes your website more visible, and you attract a large number of users. Nowadays, searchers are searching for their results with just zero clicks. This is possible with the help of featured snippets and zero-click searches.
Winning featured snippets and zero-click searches
Here are the ways to win featured snippets and zero searches. An SEO Company in Kolkata has made it possible.
Understanding about featured snippets
You need to understand what featured snippets are. They are the results that appear at the top of Google’s page before any website. In simple terms, they give an overview of the content on your website. Featured snippets are responsible for providing the useful information or answers that a user is searching for. With their help, you can get an ample number of clicks from the organic search results.
Rely on frequently asked questions
The sections “related searches” and “People Also Asked” provide valuable ideas and information for your content. Once you answer the questions based on your topic, it will help you get featured snippets. You’ll get to see your queries being displayed on the “related searches” section. It’s one of the most important points that you are never supposed to overlook. Take this point into consideration.
Question words are important
If you want to optimise for featured snippets, the appropriate method is to implement question words. The question-based queries are intent-driven, high-value and long-tail keywords. It includes search results such as “Why”, “Where”, “How”, “When”, and “Who”. If a user is implementing voice search, then these queries are displayed. Once you target the queries with valuable content, your website can boost search visibility and entice more engaged users.
Structuring information naturally
Users who Google “How to set up a chimney” will see several steps appear as a featured snippet. After the user searches Google for “Types of Shirts”, a bullet point feature with the names. These are the relevant queries and ask to get more results. In this case, the number and bullet lists enable humans to understand that you’re responding. Moreover, the lists can also help Google bots.
Remain within the topic
Often, it has been observed that the content strays from the topic. In other words, it remains irrelevant, and there is nothing to do with the topic. If you do it, there are no chances of getting featured snippets. It is a sheer fact that Google selects a few sentences for featured snippets. All you need to do is come to the point by providing concise and straightforward answers. This is how you can win featured snippets.
At Lee & Nee Softwares (Exports) Ltd, we have digital marketing specialists who can help you win featured snippets for your website. Hire our specialists and feature your website on the zero position. Visit our website to book an appointment now. We’ll never disappoint you with our services.
