Nowadays, the digital marketing landscape is undergoing a significant evolution. Certainly, the requirement for traditional SEO is slowly diminishing, and in the future, marketers might not need it. Traditional SEO is being replaced by GEO, which is Generative Engine Optimisation. It is an optimisation technique to ensure that your content is a part of an AI overview. The sole purpose of GEO is to resonate with the AI tools. It is better to understand the power of GEO and the website GEO guide.
Power of GEO
In today’s digital age, users search for various queries and receive their results displayed in AI overviews. Hence, GEO aims to display the results on an AI overview. The sole objective of GEO is to ensure that your content stands out in this digital crowd. In simple words, it is like promoting your products or services through an AI overview. The content is tailor-made for both machines and humans. This is how the brand achieves the topmost position and is noticed by the users.
Also, read this Blog: What is AI-based search Engine Optimisation?
Doing GEO for a website
You need to know how to do GEO for a website. You don’t need to do it on your own. A digital marketing professional will help you with this. Here are the methods of doing GEO for a website:
Research for relevant topics
Nowadays, audiences look for trending topics and resonate with them. Hence, it is better to overlook the topics that have been used for a very long time. There are a few topics that matter to the target audience these days. Identify those topics for deeper research. Keyword research tools are a must because they reveal the questions the audience asks. Implement these tools, and you will receive ample answers to various questions. Verify the volume of these questions on the search engines. It indicates whether there is a need for the content you plan to create.
Create tailored content
It would be a good idea to optimise the content to address the target audience’s questions. In terms of quality, the content has to stand out and engage with the audience. Hence, it is appropriate to implement reputable sources and industry-specific language. It would become easier to demonstrate expertise. In this digital age, writing for humans is not the sole focus. Remember that you are writing for AI algorithms. These algorithms would read your content thoroughly, analyse it and rank it accordingly.
Incorporate structured data
Digital marketers are aware of structured data. One leading example of structured data is the schema markup. Undoubtedly, today schema markup is the backbone that provides structure and context to the content. This is how generative AI can understand and index the content. After that, the content is displayed on an AI overview. Without structured data, it may not be possible for your content to get listed on an AI overview.
User intent is crucial
Digital marketers need to rely on user intent. For GEO, it is essential to understand the user’s search query intent. Customise the content to meet the user’s needs. The audience will certainly be looking for valuable information. This is how they can achieve their required search queries. Moreover, you can also stay ahead in this competitive landscape. It is an important factor that cannot be overlooked.
Content distribution
Generative AI engines don’t need to absorb content from blog posts. They also absorb content from Reddit and Quora. Distribute the content on these platforms, and the AI overview will include them as a response. Marketers often overlook content distribution, but it deserves utmost importance. If the content reach is wider, then the AI engines capture it. Without content distribution, half of what becomes possible can become impossible.
Embracing multimedia
In most situations, multimedia is a boon. To boost both human and AI engagement, it is better to implement video and infographics in the content. It indicates the richness of the content. Nowadays, text is no longer the only limit; multimedia plays a crucial role in boosting human engagement. Limiting yourself to text would never allow you to optimise the content for GEO. Nowadays, majority of the marketers implement videos and infographics in their content. Undoubtedly, it is a beneficial approach.
Leverage social media marketing
Nowadays, social media marketing takes the fourth stage. They properly analyse the ranking of content and the indexing performed by generative AI engines. Sharing content on social media platforms is a smarter idea. It boosts engagement and visibility. Many marketers have received engagement and visibility after sharing their content on social media platforms. Hence, leveraging social media marketing will benefit you.
Difference between SEO and GEO
SEO
The sole purpose of SEO is to optimise content in the required search engines. It can be done by implementing targeted keywords, quality content and creating backlinks. Search engines notice you, then rank and index the website.
GEO
As GEO is generative engine optimisation, it optimises content for AI-driven searches. The engines are responsible for generating answers to the user queries. Their objective goes beyond ranking websites by keywords; they ensure the content is visible in the AI overview. It prepares content so that it resonates with the AI algorithms. Undoubtedly, aligning with AI algorithms is one of the most crucial steps in generative engine optimisation. In today’s competitive landscape, traditional SEO is not given the same priority. GEO has penetrated half of the market, so it has to be prioritised.
If you are looking to implement GEO on your website, trust Lee and Nee Software (Exports) Ltd. Our GEO experts will ensure your content is noticed in an AI overview. Visit our website and book an appointment with us now. Traditional SEO is no longer a viable solution for GEO. It serves as a boon in today’s competitive market. We are looking forward to collaborating with you. For a longer period, we have met our clients’ requirements. This time, we are looking forward to serving you better. There is no doubt that we prioritise your needs and fulfil them with our dedication.
