Back in the day, companies prioritised organic traffic metrics in their SEO reports. But these days, the priorities have shifted.
How?
Well, these days, SEO experts prioritise the overall digital journey of an online visitor – organic or paid.
Why?
With great UI, UX, content, and keywords, and assistance from the latest AI tools, anyone can funnel organic traffic to their website. But converting organic traffic into returning customers remains a challenge.
So what is the solution?
Simple – tracking the journey of online visitors.
How would that help?
Good question. Here’s the answer!
You see, when you track the digital footprints of a website’s visitors, you can identify the exact locations within that online portal that fail to hold the interest of the ‘would-be’ customer. The outcome is that the potential customer loses interest in your company’s offerings. They leave the website, leading to abandoned carts or higher bounce rates!
How to track user journey in GA4 to make SEO wins more visible?
Tracking the user journey in GA4 to make SEO wins more visible is easy when the steps mentioned below are followed diligently.
You have to integrate Search Engine Console
Integrating the Google Search Console bridges the gap between pre-click data, such as search queries, and post-click behaviour. One can also filter out high-performance keywords from the underperforming ones.
Also read this blog – Comparison of Popular Analytics Platforms: GA4 vs. Matomo
Make the most out of Path Exploration
Using path exploration is the most efficient way to track the user journey. Through path exploration, you can also gauge the overall performance of recently updated website content or promotional content, such as blogs. If path exploration metrics indicate that a user landed on a blog and immediately left, better content planning is required. On the other hand, to gauge whether the latest UI changes on your website are working, track path exploration metrics. If a user visits a page, spends a significant amount of time on it, and then checks out product listings, the UI changes are working!
Make funnel reports a part of the process!
Funnel reports let you explore the overall quality of the funnel your SEO changes have created for a project. Through funnel exploration, if the data show that a large number of users are organically coming to your website but only a few are converting, the funnel can be labelled ‘vanity’. It is all show and no go! On the flipside, even if a funnel is bringing in 20 organic visitors, and of those, 15 have bought or subscribed to the portal’s offerings, then the funnel is very efficient! A true SEO win that made your online portal into a revenue-generating machine!
It Is Important To Track SEO Wins
Modern SEO is not about making your product, service or company rank #1 in leading Search Engines. It is about what happens after a prospective client clicks on a link that you created.
Sure, one has to take up challenges like setting up custom funnels and making sense of Path Exploration metrics. But with the right solution provider by your side, your business can reach the pinnacle of success in no time!
For all kinds of digital marketing services in Kolkata, trust Lee & Nee Softwares (Exports) Ltd. – the leading digital marketing company in Kolkata. LNSEL has been leading the sector for more than 3 decades! The company doesn’t just help businesses by funnelling organic traffic, but also assists with understanding and converting leads.
Are You Ready to Make Your SEO Wins Visible and Work In Your Favour?
Contact Lee & Nee Softwares (Exports) Ltd Today!
