Why Is Organic Traffic Down? Here Is What You Can Do?
Seeing your organic traffic drop can be unsettling. One day, your search traffic looks healthy, and the next it’s noticeably down. This means fewer sessions, fewer leads, fewer enquiries. The immediate reaction is often panic: “Has Google penalised my site?” or “Did an algorithm update hit us?” However, organic traffic decline is rarely caused by […]
Difference Between P-Max Ad Campaigns & Demand Gen Ad Campaigns
Nowadays, the market is evolving as the competition is at its peak. To stay ahead in this competitive market, PPC professionals need to choose the appropriate campaign type. There is no doubt that an appropriate campaign type enables professionals to draw up a successful PPC strategy. Two powerful ad campaigns exist in the market: P-Max […]
How Digital Marketing Agencies Implement Data To Derive Successful Results?
Nowadays, the competition is at a peak, and the digital marketing agencies are coming up with the latest methodologies. These methodologies are responsible for deriving a successful output. Hence, if you own a startup company, rely on a digital marketing agency to make your brand get noticed on the search engine platforms. A digital marketing […]
How Can Contemporary Web Development Enhance User Experience?
If the website of your company is attractive, then it will attract millions of users. However, in today’s market scenario, an attractive website is not the only solution. The user experience needs to be perfect. It involves easy navigation, speedy loading, and a favourable experience across various devices. If you want to get all these […]
How To Do GEO For Your Website?
Nowadays, the digital marketing landscape is undergoing a significant evolution. Certainly, the requirement for traditional SEO is slowly diminishing, and in the future, marketers might not need it. Traditional SEO is being replaced by GEO, which is Generative Engine Optimisation. It is an optimisation technique to ensure that your content is a part of an […]
Comparison of Popular Analytics Platforms: GA4 vs. Matomo
To succeed in this digital realm, marketers need to analyse user behaviour. If marketers do not understand user behaviour, they might face severe hurdles. The websites might be relegated to the backseat, and their market value would decrease. However, with the help of web analytics, a particular website can be analysed properly. This website analysis […]
How to Use Google Ads & Meta Ads Effectively in the Kolkata Market?
In this competitive scenario, many businesses are relegated to the back seat. The reason is that they are unable to develop an effective strategy to enhance their business. This is why they are staying far away from their competitors. To drive measurable outcomes and transform the digital presence of the business, it is beneficial to […]
What Are The Local SEO Strategies That Allow To Rank Better On Google Maps?
Google is evolving in this digital age, and “near me” searches are increasing rapidly. Users search for “coffee shop near me”, “salon near me”, “shopping centres nearby”, and others. These search results appear in Google Maps. Have you ever thought about making your business visible in the top three spots of Google Maps? It can […]
Top SEO Tools Every SEO Expert Should Use (Free & Paid)
Whether it’s a small business owner or a large conglomerate, everyone needs to utilise the right SEO tools. The proper choice of toolkit can significantly impact the results of a digital marketing campaign. It can be either a free or paid tool. Experts can select the best SEO tools to use based on their specific […]
What are the Top Web Design Trends that are Dominating in 2025?
As we enter the year 2025, modern web design trends are shifting towards those with improved user experiences and minimalist aesthetics. Nowadays, when most businesses are entrusting e-commerce as their primary source of sales and productivity, having a website that accurately represents your business is crucial. The changing trends in website design are thus inclined […]