Digital PR or Traditional Link Building – Which Is Better?
In today’s SEO world, backlinks are still very important. They help search engines understand that your website is trusted and valuable. But the way we build links has changed a lot over the years. Now businesses often ask one common question: Digital PR vs. Traditional Link Building – Which Is Better? For companies and brands […]
How To Track User Journey In GA4 To Make SEO Wins More Visible?
Back in the day, companies prioritised organic traffic metrics in their SEO reports. But these days, the priorities have shifted. How? Well, these days, SEO experts prioritise the overall digital journey of an online visitor – organic or paid. Why? With great UI, UX, content, and keywords, and assistance from the latest AI tools, anyone […]
AI-Generated Content Isn’t The Problem – Your Strategy Is
AI-generated content is everywhere today. Blogs, social posts, and product pages, many are often written with the help of AI tools. When this content does not perform well, people quickly say, “AI content doesn’t work.” But that is not fully true. The real issue is not AI. The real issue is how the content is […]
Why Every Google Ads Account Needs To Run Scripts
It can be very time-consuming and labor-intensive to manually manage Google Ads. Budget waste, lost opportunities, and subpar performance can result from minor errors. For this reason, Google Ads scripts are now crucial for advertisers. Without requiring continuous manual labor, scripts aid in task automation, performance monitoring, and outcome improvement. Scripts can improve the intelligence […]
Why Is Organic Traffic Down? Here Is What You Can Do?
Seeing your organic traffic drop can be unsettling. One day, your search traffic looks healthy, and the next it’s noticeably down. This means fewer sessions, fewer leads, fewer enquiries. The immediate reaction is often panic: “Has Google penalised my site?” or “Did an algorithm update hit us?” However, organic traffic decline is rarely caused by […]
Difference Between P-Max Ad Campaigns & Demand Gen Ad Campaigns
Nowadays, the market is evolving as the competition is at its peak. To stay ahead in this competitive market, PPC professionals need to choose the appropriate campaign type. There is no doubt that an appropriate campaign type enables professionals to draw up a successful PPC strategy. Two powerful ad campaigns exist in the market: P-Max […]
How Digital Marketing Agencies Implement Data To Derive Successful Results?
Nowadays, the competition is at a peak, and the digital marketing agencies are coming up with the latest methodologies. These methodologies are responsible for deriving a successful output. Hence, if you own a startup company, rely on a digital marketing agency to make your brand get noticed on the search engine platforms. A digital marketing […]
How Can Contemporary Web Development Enhance User Experience?
If the website of your company is attractive, then it will attract millions of users. However, in today’s market scenario, an attractive website is not the only solution. The user experience needs to be perfect. It involves easy navigation, speedy loading, and a favourable experience across various devices. If you want to get all these […]
How To Do GEO For Your Website?
Nowadays, the digital marketing landscape is undergoing a significant evolution. Certainly, the requirement for traditional SEO is slowly diminishing, and in the future, marketers might not need it. Traditional SEO is being replaced by GEO, which is Generative Engine Optimisation. It is an optimisation technique to ensure that your content is a part of an […]
Comparison of Popular Analytics Platforms: GA4 vs. Matomo
To succeed in this digital realm, marketers need to analyse user behaviour. If marketers do not understand user behaviour, they might face severe hurdles. The websites might be relegated to the backseat, and their market value would decrease. However, with the help of web analytics, a particular website can be analysed properly. This website analysis […]