PB Academic School
About The Company
Purushottam Bhagchandka Academic School was established in 2001 by the Lakhi Parmatma Charitable Trust with an objective to provide quality education and fostering all round development of its students.
It is an English medium co-educational school and it consists of the Pre-Primary Section (Pre Nursery, Nursery, KG), Primary Section (Class I – V) and Secondary Section (VI-X). The school offers Science and Commerce streams for classes XI, XII. The school is affiliated to the Council for Indian School Certificate Examinations.
Our Role
Purushottam Bhagchandka Academic School wanted us to generate quality leads from the targeted audience and to improve the ROI. So we went ahead and crafted the online campaigns of SEO, SMO and PPC. We executed Ad campaigns across all platfporms: Google Ads, LinkedIn Ads, Facebook Ads, Instagram Ads, Youtube Ads. These campaigns were closely optimized to get the best results. We helped them gather relevant leads which helped them increase their student admission.
We had remarketed the lost audience via different marketing platforms. We have channelised our best marketing methods to generate prospective customers via market segmentation and data analysing.
Marketing Objectives
- Branding, reach and visibility
- SEO rank improvement (Organic)
- Website traffic generation (Online Traffic)
- Lead generation through PPC Campaigns (Google & FaceBook)
- Social Media Optimization
Digital Marketing Channels Used
SEO (Google Organic)
Paid Ads (Google + Facebook)
Creative Design & Social Media Handling (Facebook + Instagram + Twitter)
Content Marketing (Blogs, Quora, Third Party Articles)
YouTube Optimisation
Creative Design & Social Media Handling (Facebook + Instagram + Twitter)
Outcome(Time Period: March, 2022 – March, 2023)
- Ranking: 80% keywords are ranked on the 1st and 2nd page of SERPs and out of that 50% are ranked within top 5 searches
- Total Leads Received 3200 (Google Ads 1831, phone calls 1294, Facebook ads 1369)
- Page Views: We received good number of views on the website in one year (Page Views: 1,42,664)
- Page Views: We received good number of views on the website in one year (Page Views: 1,42,664)
- Click: We received 1,68,279 clicks through PPC (Google Ads 102,634 , Facebook ads 65,645)
- Traffic: We increased good number of traffic through online campaigns (Users: 49,667)
Social Media Creatives
