Whether it’s a small business owner or a large conglomerate, everyone needs to utilise the right SEO tools. The proper choice of toolkit can significantly impact the results of a digital marketing campaign. It can be either a free or paid tool. Experts can select the best SEO tools to use based on their specific requirements. The best SEO company in Kolkata is well-versed in the tools that work effectively when promoting a service or product. These tools can help streamline SEO efforts, improve rankings, and identify the optimal set of keywords for marketing a brand.
In this guide, we will explore the best SEO tools that can analyse competitors and fix technical issues while improving the rank at the same time.
Importance of SEO Tools in Digital Marketing
Search Engine Optimisation tools play a crucial role in establishing an online presence for a brand. It enables an understanding of the website’s performance. By identifying and analysing the issues using the tools, SEO services in Kolkata can discover new opportunities to enhance the website’s visibility.
When experts utilise these tools, they can make more informed and intelligent decisions. Based on the accumulated data, it becomes possible to create a more effective content strategy that aligns with the search engine algorithm. A simplified competitor analysis ensures that digital marketing is on track. It is possible to observe a boost in the conversion rate.
Free and Paid SEO Tools: Top SEO Tools Available For Use in 2025
Keyword Planner
Google Keyword Planner is one of the best keyword research tools available, helping to find the right keywords. These keywords are quite effective for both SEO and PPC campaigns. Following the analysis, it becomes possible to obtain keyword suggestions, search volume data, bid estimates, and competition information.
On occasion, high-potential keywords relevant to the niche will be available. Therefore, it may become easy to plan content around. Whether it is a landing page or blog optimisation, a solid keyword strategy can help deliver results.
The following analysis helps to find competitors’ keywords. Google typically correlates diverse brands to facilitate local search results using relevant keywords. It is one of the best ways to stay informed about seasonal trends. Keywords with commercial intent can be beneficial for the brands.
Google Trends
Using this tool, experts determine whether a keyword will rise or decline in popularity in the coming days. Therefore, it is one of the best free SEO tools for small businesses that can help to optimise a page.
Google Trends highlights the popular search terms in recent times. It becomes possible to know both the ups and downs regarding popularity.
Keyword Surfer
It is a tool that comes as a Chrome extension. Keyword Surfer can provide CPC and search volume data for a specific keyword. It is possible to get interesting keyword ideas in a similar way to UberSuggest.
Google Analytics
When it comes to analytics, most digital marketing professionals use Google Analytics as it helps to track website performance. It allows for a detailed insight into traffic sources, user behaviour, bounce rates, and page views.
This tool gives an idea of how a visitor may interact with the website. It becomes possible to know which websites are working the best. Thanks to the available insight, professionals can make the best possible decisions. A well-executed SEO strategy enhances the user experience and improves digital marketing performance.
Google Search Console
Being a technical yet free tool, it can help monitor and address issues with the site’s presence in Google Search results. It becomes possible to know how a site is being indexed. Keywords that are boosting the rank come to the front. Similarly, experts become aware of technical issues and their impact on performance. It is a tool that tracks click-through rates and search impressions. By understanding these metrics, problems can be resolved. Google Search Console is essential for maintaining the performance and health of a website. It also ensures that the website performs well in search engine rankings.
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Ahrefs Backlink Checker
It is one of the top-paid SEO tools for agencies, heavily used for competitive research and backlink analysis. Using this tool, it becomes possible to get insight into site audits, keyword rankings, traffic trends, and content gaps through a single platform.
One of the most remarkable features of this tool is the backlink explorer. It helps analyse even the link profile of the competitors in detail. Ahrefs delivers precise keyword data, making it a popular choice among marketers.
SEMRush Tool
SEMRush is a comprehensive SEO paid tool that helps with site audits, keyword research, competitor insights and backlink analysis. It becomes possible to track the keyword ranking and identify opportunities for growing an online presence.
One of the key features of this tool is competitive analysis, which helps you understand how your competitors maintain their rankings. It also becomes possible to know how to outperform the competitors. These reports are quite easy to read. Therefore, most agencies and marketers utilise them to enhance their SEO strategies.
For a brand, it is not possible to utilise all these SEO tools effectively. Therefore, it is best to utilise the service of Lee & Nee Softwares (Exports) Ltd, which is the best SEO company in Kolkata. The expert team of professionals are capable of using these tools and delivering excellent SEO services at a cost-effective price. If you’re experiencing any issues with ranking your website, please don’t hesitate to contact us at your convenience. We not only use free tools, we also have a wide range of paid SEO tools in our collection. Depending on the requirements, we usually utilise them to deliver the desired result.
