Here’s the thing with technology. It keeps on asking ‘what’s next?’ As of now, voice-recognition is in the limelight for all the rights reasons.
In a very recent developer event, Google – the search engine bigwig revealed its future plans revolving around this technology. The focus was, of course, local business and its reshaping to comply with the changing scenario.
During the event, CEO Sundar Pichai alluded to the fact that almost 20% of queries on Android mobile apps happen via voice search. This was in context to the latest flagships of the company – Google Home, Google Allo, and Google Assistant – all voice-oriented. Artificial intelligence and natural language processing were also discussed.
The new products, we believe, are going to redefine the way information is delivered and received. The old way of typing will soon be a dodo. And this seems more likely with the new zeal the world of Internet users is currently engulfed with.
Did you know 55% of teens and 41% of adults make use of voice search functions like Google Now, Cortana, Viv, and Siri to look for information online? And this happens every day!
Okay, The Point Under Consideration Here Is, How All This Is Going To Impact SEO.
Presently, SEO, which is a lot about keywords and key phrases, is mammothly dependent on written words, i.e. text queries. There are three ways people do it:
- Firstly, by using navigational queries to find specific webpages or whole websites
- Secondly, by using broad informational queries without focusing on a specific website or webpage
- Thirdly, by using transactional queries to ‘buy’ or ‘purchase’ or ‘order’ products specific to a particular brand.
However, voice search is way different from all the three. There’s no typing required. An individual’s own voice becomes his search tool. Needless to say, this has a direct effect on the way the keywords are placed. Remember, spoken keywords would be more accurate than typed ones.
How to Win Local SEO with Voice Search?
- Make Use Of Long-Tailed Keywords
Let’s say an end-user wants to buy a dress. So, a ‘dress’ for a keyword could be pretty confusing. But, this is the text the user is most likely to type. However, if the person speaks it out, chances are the query is going to be more specific.
How about looking for a ‘black midi dress?’ The SERPs would show more specific results, don’t you think? Yes, long-tailed keywords are your best bet for this while.
- Incorporate The Natural Way Humans Speak
Content needs to have the feel of a humanised conversation. Include what comes naturally to you or to anyone who’s a user. What are the phrases commonly used? How are sentences spoken organically? These should be the focus for your long-tailed keywords.
Please note that slangs and informal language are good for now, especially wherever local SEO is concerned. Work on phrases that customers use to describe business-related situations. Collect them and out them in the keys.
About Content For SEO: How It Should Be
- Is the content in the webpage compelling enough?
- Has it been presented in an easy-to-read way?
- Does it answer any business-related query?
- Is the information in it absolute?
- What are the chances of a reader returning to the page?
- What are the instances when users come looking for pages of the like?
- Is the webpage mobile-friendly?
- Because readers usually ‘scan’ content, will they understand the content immediately?
Listen Up, Voice Search Is Already Huge
It’s fervently redefining the coming days of SEO and reshaping its future. It has already brought about a refinement in the search techniques that are undoubtedly adjusted to the mobile world. Digital marketing is seeing a big, bright change as this after so many years. No wonder everyone is harping on about the same. You should do it, too. Period.