The success of every website depends on its design and functionality. It should fulfil the intended purpose of engaging visitors and conveying the brand message. Since your website is the face of the business, several factors contribute to its good design. Lacking in any aspect can demolish the brand impression.
Hire professionals from a reputable website design company in Kolkata for a guaranteed outcome. The web designers incorporate factors to enhance the website usability and credibility. They optimise it for form, aesthetics and reliability. All this fetches good results in search engine rankings.
Principles of Good Website Design
Your website should accommodate the needs of the user. The web pages must have a simple, clear intention for users to interact and understand better. The main aim is to convey the purpose of the brand. Does the website impart practical information like a ‘How to’ guide? Is the website solely for entertainment?
The core purposes common to all websites are –
• Reputation building
• Showing expertise
• Generating leads
• Increasing sales
The best means of achieving usability in a website is to opt for simplicity in design.
Colour: You should find a colour palette that fits your brand. Right colours have the power to evoke strong emotional responses. It will influence customers’ behaviour toward the brand. It is advisable to keep the colours limited to five simple ones. Good colour combinations also increase customer engagement.
Type: Typography plays an important role in website design. It represents the brand visually and commands attention. It is advisable to use a maximum of 3 font types on your website.
Imagery: Website imagery plays a critical role in communication. You can include creative photography and illustrations on your website. The imagery should be expressive and represent the brand personality. Besides, it should render credibility in the visitor’s mind.
Easy navigation is important for every website design. It decides how customers will interact with your brand leading to retention. If the website navigation confuses the visitors, they will leave the site. Hence, keeping this element simple, intuitive, and consistent is recommended.
4. Visual Hierarchy
The visual hierarchy includes arranging the website elements in order of importance. The professionals do it by size, whitespace, colour, texture, style, contrast etc. The objective is to establish a focal point to help visitors find important information.
A good website should have engaging and informative content. It should complement the website design. It is advisable to write the content in clear language to attract and convert customers.
6. Load time
If the website takes a long time to load, you will likely lose potential visitors. The expected website loading time should be 2 seconds or less. The expert designers will help you achieve. They will take measures like optimising image size to load the site faster.
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