In today’s digital era, search methods are progressing. Users are opting for voice or image search. Besides voice, image search has taken the forefront, as many users are opting for it. To improve the user’s search experience, SEO professionals are focusing on image optimisation. This method affects the search engine rankings and has a direct impact on the website’s performance. Avail for the best SEO service in Kolkata and incorporate image optimisation.
What is Image optimisation for SEO?
It’s a method to optimise your images and increase their visibility on the search engines. With its help, a better-quality image is created with proper size, resolution, and format. This is how the user engagement rate improves. Moreover, image optimisation can also label images precisely with metadata, allowing users to read them and understand the page context.
SEO experts need to optimise your image loading speed to enhance the user’s viewing experience. It is easier for the search engines. Include alt text in the image as it enhances accessibility.
Benefits of image optimisation
As the internet is a vast platform the image SEO is often overlooked. However, if you’re aware of the image optimisation benefits, there won’t be any such problems.
Indexing in visual searches
If you’re optimising images for Google search, you’re a part of the conversation. Nowadays, majority of the traffic is due to Google images. Monthly, millions of searches are conducted on Google Lens. For example, an ecommerce company selling coffee beans writes blogs about the plants. Besides blogs, if you pay precise attention to the image, you can capture users searching for “what does an arabica plant look like”. Moreover, you can capture a large number of users who are looking forward to buying coffee beans.
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Enhances user experience
If an image is scaled properly, then it automatically resizes to the browser’s screen size. Whether a user views your blog page on their tablet, phone or laptop, an optimal image experience is guaranteed. Users can view the image clearly, and excessive scrolling is not necessary. The image doesn’t take too much time to load.
Boosts visibility for AI-driven results
In the age of AI-driven search, image optimisation allows you to have the pictures above the first rank position. In simple terms, you can get your pictures listed on an AI overview. It signifies that a large number of users view your image. With AI overviews taking the centre stage, the websites are relegated to the backseat. After incorporating image optimisation, your picture will appear on the AI overview, and your website will get noticed by users.
Enhanced inclusivity
A few users, however, do not use the internet in the same way. Some people will interact with a site on the phone. Users with low vision or blindness will rely on a screen reader. They require the picture’s written description inside the page code or an alt text. It helps them to understand the content of your page. Search engines also rely on alt text. This is how the search bots read the image thoroughly and understand it. Unquestionably, it simplifies your process of appearing in search results.
Best practices of on-page optimisation
Knowing every aspect of image optimisation is something that you need to be aware of. Convert your image into something and enhance its visibility on the search engines.
Incorporate keyword-relevant and descriptive filenames
If you upload an image with an anonymous name, it may negatively impact your SEO. Google monitors those file names and understands the content of your image. Implement a concise name as it’s an appropriate option. For example, you can give a name like arabica-coffee-plant.jpg. Using hyphens is a better option, as Google is not accustomed to understanding spaces. In Google, hyphens indicate that the word is separated. Name the image in such a way that the search engine understands.
Meaningful alt text
Writing meaningful alt text is a best practice for on-page optimisation. The search engines read them and understand their relevance. Describe the aspects of the image and show how relevant it is to the page copy. The character limit of the description should be within 125 characters, not more than that. For descriptive images, alt text is not required; it is only necessary for functional images. Phrases like “photo” and “pictures” should be avoided, as alt text is used to describe the image content.
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Optimisation of captions and image titles
Consider whether a caption is needed yet. You can view an image caption without needing to view the page code. Majority of the users can catch that copy. After implementing the captions properly, it becomes easy for the search engines to scan the page. Users delve deeply into the page. Display the necessary information in the image caption to increase user awareness. Ensure whatever you are adding makes proper sense.
Appropriate file format for the image
The appropriate file formats for the images are JPG, WebP, and PNG. Web designers understand the need for image file formats. JPG is a suitable option if you’re implementing illustrations and larger photos. WebP is known for creating files that load faster. PNG is known to support animation. Majority of the SEO professionals use these file formats for image optimisation.
Image compressing by keeping quality intact
Often, the image is compressed too much, which degrades its quality. Whenever you compress an image, ensure you use the appropriate tools for the task. An SEO service in Kolkata has utilised these tools for compression purposes and achieved the desired result. Some examples are ShortPixel, TinyPNG, ImageOptim and Squoosh. Use them to compress the image and achieve a better quality.
You can incorporate image optimisation as it’s one of the most suitable SEO techniques. As image searches increase, you need to stay ahead in the competitive era. To optimise the image of your website, consult Lee & Nee Softwares (Exports) Ltd. We have a team of SEO experts who deal with image optimisation. Partner with us and make your website’s images visible on Google. We’re looking forward to partner with you.
