One of the most complicated tasks is to stay aware of the various factors Google considers while producing search engine results. Some of the experienced SEO experts believe that there are around 200 factors Google considers when determining the SERPs. Since the ranking factors keep on changing, the best you can do is to outsource the task to a leading SEO company with years of industry presence. They know which variables are more relevant and focus only on the essentials when crafting effective website optimization strategies.
Want The Best Website Optimization Strategies? Few Factors To Consider
- Give Priority To Mobile
The mobile-first index was officially rolled out by Google in March. Experienced marketers were relying on the mobile-first approach even before that. The primary benefit of mobile-first indexing is that they don’t require a mobile-responsive layout or mobile-friendliness features. Your website will work on mobile even if the pages don’t have mobile versions. Hire website developers who know how to make your site adaptive to a desktop, mobile and tablet.
- Try Technical SEO
An effective website optimization strategy is the one which pays importance to technical SEO. Though performing technical SEO is a bit challenging, there are many tools which can make SEO audit an easy task. SEO experts know how to interpret data. They first check whether the site is mobile-friendly or there is any status code error. Google Search Console is used to examine site indexing before fixing the issues discovered. Duplicate meta descriptions and title tags are also fixed.
- Check Website Speed
A website page which takes a long time to load can have a negative impact on the traffic and conversions. A mobile landing page should not take more than 22 seconds to load completely. Having a website with a slow page speed means poor user experience. This is why Google considers page speed as a vital ranking factor. The easiest way to optimize page speed is by compressing files to reduce their size and combining them to reduce requests.
- Try Content Marketing
Every SEO company offering website optimization services is aware of the importance of content marketing. If reports are to be believed, around 44 zettabytes of data is produced every day. Breaking through the clutter will become a challenge with the passage of time. If you are willing to make the most of content marketing, start using the content hub as the resource centre, including informative, entertaining and useful content in the resource hub, use social channels to promote your news articles and know the trending topics before promoting them on social media.
These being said, it’s time you follow the tips stated above and hire experienced SEO experts if you want to craft effective website optimization strategies.