Position title

PPC Manager

Description

Develop and execute PPC strategies to meet performance KPIs and business goals.
Manage accounts across Google Ads, Bing, Meta (Facebook/Instagram), LinkedIn, and other platforms.
Conduct keyword research, audience targeting, A/B testing, and campaign optimizations.
Write compelling ad copy and collaborate with designers for creative assets.
Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Ads, and Data Studio.
Stay current with PPC trends, algorithm updates, and industry best practices.
Track budget and ensure campaigns deliver within allocated spend.
Work closely with SEO, content, and sales teams to align marketing efforts.
Identify opportunities for growth and scale successful campaigns.
Handling the team members and distribute the project with the team members.

Responsibilities

Experience in e-commerce, SaaS, or lead-generation environments.
Familiarity with programmatic advertising or remarketing strategies.
Working knowledge of SEO and how it integrates with paid search.
Excellent communication, project management, and multitasking skills.

Qualifications

Bachelor’s degree in Marketing, Business, or a related field.
7+ years of hands-on experience managing PPC campaigns.
Proven track record of improving ROI through strategic PPC management.
Expertise in Google Ads, Meta Ads, and other platforms.
Strong analytical skills and experience with performance metrics.
Proficiency in Google Analytics, Google Tag Manager, and reporting tools.
Experience with landing page optimization and conversion tracking.
Google Ads certification is a plus.

Job Benefits

Candidates from Kolkata or nearby areas are preferred.
Interested candidates share your CVs to hrm@lnsel.com or Whatsapp 8100875471 or contact :9903986256 / 03340695179

Hiring organization

Employment Type

Full-time

Industry

DIGITAL MARKETING

Job Location

Sec v , Kolkata

Date posted

18/06/2025

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