Over the last few years, online marketing strategies have helped innumerable business entrepreneurs in gaining a great amount of success. Besides, they have also aided them in increasing their brand or business awareness. Just like any other kind of promotion, online marketing is geared up for increasing a business’s service or product awareness. They also capture a targeted group of prospective clients or customers.

As more and more people look for flexible ways to make money from home, the term “internet marketing” has come into focus. In comparison to 9 –5 jobs, online marketing businesses have become more popular or trendy. Nevertheless, Web marketing is a dynamic field and keeps changing with time. Hence, people involved with the online marketing business are finding it difficult to match steps with these rapid changes. Here are a few important changes witnessed by the industry in the last few days.

Link building

Matt-Cutts-google-link-buildingIt was an important thing that SEO professionals and seo company in India used to do customarily. The general idea was – more backlinks, higher the SERP. Hence, the entire focus was on recurring back links from reliable source. Over time, things have completely changed. Though still relevant, it has some specific conditions. After Google launched its Google update, millions of websites got banned or penalized due to inappropriate backlinking. According to Google, backlinking is okay, provided you get links from relevant sources. Page authority and domain authority gained a lot of importance. Links from article submission websites and directories became useless and the idea of guest blogging prospered over time.

Social media

social mediaNobody can deny the power of social media in today’s world. In fact, social media is playing a crucial role in enhancing the online exposure of a business or brand. From the time Facebook came into existence, people started embarking on its advertising features. However, the industry experienced various transformations and modifications in the last couple of years. Apart from the Penguin, Panda and Hummingbird updates, various other changes affected the online marketing scenario.

  • Pinterest became highly popular (new concept in the world of social media)
  • Introduction of Instagram
  • Google+ was revised using various unique features
  • Linkdln adopted slideshare
  • The rising need of responsive websites.

The year 2013 intensified the betterment of social media activities and we experienced new faces of Facebook Graph Search, SlideShare, Google’s Hummingbird update and lots more. Social media recognition for your brand or website became an important factor for enhanced SERPs.

Further trends

seo companyThe face of online marketing and SEO is changing with each passing day. Nevertheless, one thing remains constant – the quality of actions. Websites with sound SEO and link-building strategies never get banned or penalized by Google. The two simple keys to success are – quality content and natural links from high quality websites. One more vital thing is – Social Media Analytics. A good Internet marketing company understands this.

For any business, the main objective is to reach out to potential customers. Hence, analyzing their needs and interests is very important; strategically targeting them will aid you in maximizing your ROI. Planning a Web marketing campaign, founded on the social media analytics will ensure success.