If you are one of those business owners who think that the speed of your website doesn’t matter, it’s time you rethink. According to a survey recently conducted, if your site gets delayed even for a second to load, it negatively impacts your page views, customer satisfaction, and conversion rate. If the speed increases for about 100 milliseconds, you can expect to see at least 1% increase in the revenue.
Check whether your website is taking more than 3 seconds to load. Such being the situation, there are high chances that your customers will abandon your web page if they are made to wait so long. If you are selling any product online, how quickly your site can load is directly proportional to your customer’s loyalty for your site. Enhancing the speed of your site is a must if you are willing to have a good Google ranking and maintain your profit margin.
Few Tips To Speed Up Your Website With Ease
- Reduce The Time Required By The Server To Response
Make sure your server is not taking of more than 20 milliseconds to response. Checking the hurdles in the performance of your server becomes easy if you use a reliable web application monitoring solution. Gathering knowledge about the bottlenecks will help you to automate the process.
- Allow Compression
The size of large pages is around 100kb or more. This makes the pages on your site bulky and they take more time to load. The best you can do is to create some high-quality content and zip them in the technique called ‘compression’. This not only reduces your pages’ bandwidth but the HTTP also takes less time to response. Compress the files using Gzip format before sending to reduce download time.
- Facilitate Browser Caching
You must definitely be aware of the fact that when you visit any site, the elements of that page get stored on your hard drive as a temporary storage in a cache. The next time you visit the same site, that page get loaded quickly. Try to enable caching by using any of the four famous methods. But before that, make sure to have a look at the RFC guidelines.
- Optimise Images
When you are dealing with images, there are three vital things to focus on, namely, the SRC attribute, format, and size. Try to speed up your website by keeping the size of your images as small as possible since large images take more time to load. You can use the latest image editing tools to remove comments in your image, crop it to the ideal size or to reduce the depth of the colours.
- Use Less Plugins
Since using numerous plugins can make your site slow, try to reduce their number when using on your site. It is not only about the speed, but using more plugins can cause technical difficulties, crash it or even create security issues. Make sure to delete or deactivate every plugin that are unnecessary.
This being said, it’s time to use the tips stated above and speed up your site!